BehindBras is a social business with a difference: services range from a French-inspired luxury collection, launching Autumn 2016, to a fully bespoke fitting-couture service, where our client even gets to design their own intimates if they wish to. We embrace women, making them know they are beautiful and valued. This approach creates an ethos to produce the finest intimates for true lingerie addicts wanting sexy, individual lingerie, supporting hectic modern lifestyles. In our products the goal is to integrate individuality and sensuality into every piece of our collections.
But there is more to us than this: a unique social agenda underpins BehindBras. We are a couture lingerie brand designed for people who care about social injustice and want to be part of the solution. BehindBras offers a fine product and trains women who have been through the criminal justice system. Buying BehindBras' collections supports a visionary in-house academy training vulnerable women (initially female ex-prisoners) to manufacture and sell our products on release from prison, inspiring new futures at a pivotal time where re-offending and self-harm are prevalent risks. This direct combination of luxury goods and a central social agenda is unique, and as the brand grows so does our capacity to help more and more women with training and mentoring from some of the best in the world-leading UK fashion industry. The academy trains to a world class level combining university education in manufacture and design with intensive support and mentoring sessions both in-house and with other trainers and delivery partners.
Getting a job after prison and getting life back on track is often difficult. Through our work at BehindBras, our Academy will offer training to women, who have been affected by the criminal justice system. Our clients will gain design and manufacturing and business skills in the lingerie market and become better equipped for life and work. BehindBras helps women – many are mothers and carers – who have been in prison to integrate back into society so they can become qualified, contributing citizens and active family members. Our academy graduates move on to become BehindBras affiliates, selling collections and making a strong living as well as shaping their future and sculpting our brand - everything cooperates to create new, positive futures and a new paradigm in offender rehabilitation. We have a strong wish to extend this model to other disadvantaged women's groups but we consider women who have been to prison a key group to begin with and have built the model around this largely overlooked group. We are continuing to grow a founding family of trainers, mentors and patrons so if you wish to find out more about BehindBras please contact us, and for regular news please follow our social media pages.
A woman's body changes constantly. BehindBras' unique couture service involves fitting by appointment and fast delivery to support busy 21st century women with perfect comfort and confidence at all times. Fitting specialists ensure that your bra suits your shape and the style that you like! Wearing beautiful lingerie should be a pleasure. We take into consideration at the fitting session that you choose a bra that fully fits your size, your shape and your aesthetic.
Women leaving the criminal justice system are trained in the BehindBras Enterprise Academy for subsequent employment with BehindBras. Making use of the commercial lingerie platform to upskill women on release from prison to enable gainful employment. The focus is women who are at risk and struggle to be accepted back into society. Most of these women, unfortunately, find themselves on the pathway of prison soon after release. Addressing this issue prevents the ‘ripple effect’ on their families as well as society.
BehindBras' e-commerce boutique comes online in Autumn 2016 offering sumptuous lingerie, nightwear and shapewear. BehindBras offers the finest intimates for true lingerie addicts wanting sexy, individual lingerie that supports their hectic lifestyles. Our mission to embrace women, making them feel beautiful and valued, means designs are developed to integrate individuality and sensuality in every way. Please sign up to our mailing list to get regular updates on our services.
Founder Barbara Burton began BehindBras in 2014 to allow female ex-offenders more options on release and reduce reoffending and reimprisonment in this vulnerable group, where second chances are critical.
A raft of development activities are undertaken, building lingerie collections and relationships with prisons, ex-offender groups, consultants and training delivery partners, to ready BehindBras for market.
Our inaugural kickstarter campaign will enable the general public to pledge to the brand and obtain items from the collection pre-launch, it will also allow previously unprecedented access to the brand with communications from Barbara Burton herself.
Our m-commerce site goes live. The collection sells online so the social enterprise can begin assisting ex-offenders and vulnerable females. Please tune into our twitter page to get full notifications.